Amazon Listing Copywriting: SEO-Perfect, Insightful, Customer-Centered, and Emotionally Engaging
Examples of copywriting for Amazon listings. See how are texts are:
Eye-Catching
& Appealing
Search Engine
Optimized
Synched with
Gallery Images
These are our REGULAR projects
Unlike some agencies, which showcase only their best work and deliver less-than-stellar results to the client, we GUARANTEE that your texts will be at the same level you see in our portfolio. Ready to upgrade your Amazon listing with our copywriting?
Why professional copywriting for Amazon is indispensable for your listing
Neglecting the texts for your Amazon listing is a huge mistake. Amazon sellers reckon (correctly) that the images do the main job selling their products, but…
No-one will see the listing if it doesn’t have proper search engine optimization (SEO) in the texts. Also, people do read product descriptions (at least the headlines) before making their purchase decisions.
A good product description does two things:
If you do keywords-based copywriting, Amazon algorithms will show your listing to your potential customers.
Why order Amazon SEO copywriting services from us
Search Engine Optimization (SEO)
Amazon bots look for keywords to range listings in search results. Your listing has to include relevant keywords, but you can’t just dump them there: Amazon frowns upon such “over-optimization.”
The right way is to incorporate keywords into your copy without compromising its readability. We know how to do it as smoothly as possible and how to comply with Amazon rules and recommendations, at the same time keeping the texts vivid and interesting.
Clarity and comfort for your customers
Your customers don’t care what your product is like. Their interest is how your product can help them, meet their needs, and solve their problems. That’s why you need professional Amazon copywriting services: a copywriter worth their salt makes it clear to your customers how they’ll benefit from the purchase.
Another thing is making your customers feel comfortable buying your product. Today’s Amazon copywriting is about sincerity and trust: discuss your product with your customers like you would with friends, and they’ll want to try it out.
Bring a bit of fun!
Copywriting for Amazon listing promotion has to be accurate and well-written, but it doesn’t have to be boring. Speak your customer’s language: if you’re selling, say, sports equipment, you should talk to your customer like you would to a gym buddy.
Make online shopping more fun for your customers. Depending on the product, your copy might need some humor (why not use puns in descriptions of toys?), emotion, excitement: something that’ll make it less dry than standard product descriptions and more appealing for the customer.
Synergy between visuals and texts
We build full Amazon listings for our clients: on our own and in-house. It means that the copy and the pictures will be made based on the same product research, the same general plan of the listing, and the same prioritization of unique selling propositions (USPs).
The visuals and the texts will “rhyme” and work together to highlight the strengths of your product and to give your customers a “wholesome impression” of why they need your product and why it’s better than your competitors’ products.
Don’t make the mistake of delegating all the writing for your Amazon listing to ChatGPT or another generative AI! Here’s why you’re unlikely to end up with good, functional texts that way:
How the process goes + a few Amazon copywriting secrets
1
Marketing research
2
Keyword research
The copywriter uses professional and quite expensive software to discover the most popular and the most relevant search requests on Amazon that fit your product and should be used in the copy as keywords to improve the listing’s chances of being shown to customers. We also compare the keywords with what your competitors have, so yours will be the best.
3
(Somewhat) secret technique: Setting the tone of voice
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(Not so) secret technique: Discovering value
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Composing the texts
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Editing and revisions
7
Delivery
You receive texts (with keywords marked with color in them) that are fully ready to be uploaded on Amazon.
When you receive the texts, you can ask for a revision: we appreciate our clients’ feedback, but we’re also ready to defend the results of our work if we’re 100% sure that what we wrote is best for your listing performance.
Copywriting for Amazon Pricing
Harnessing the power of data-driven SEO, our copywriting service propels your Amazon listings to new heights. We conduct thorough competitor and keyword research, integrating these insights into persuasive, algorithm-friendly content. Our tailored approach defines your unique tone of voice while maintaining seamless harmony between text and visuals.
Amazon Product Listing Copywriting
$600
- Product title
- 5 feature bullets
- Copywriting for the A+ content
- HTML-formatted product description
- Generic keywords
- Alt texts for images
$800
- SEO with Data Dive service ($150 worth)
- Another version of the product title for A/B testing
- Another version of the feature bullets for A/B testing
SEO with Data Dive Addon:
$150
We compare your texts to the top competitors and rewrite your listing copy until it’s the most optimized in the category.
Additional Copywriting Tasks:
$70/hour
Rewrites and improvements, slogans, naming and captions, keyword research and optimization, manuals, articles, websites, video scripts, etc.
Service terms and conditions apply.
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