3 Reasons to Pay Us for Amazon Copywriting Instead of Letting ChatGPT Do the Job for Free
The Point of Human Copywriting Services in the Age of Generative AIs
Dismissing the human copywriter is a mistake. While it may be tempting to rely on free generative AI for your Amazon listings, the results are rarely as effective as you might hope.
In this article, we’ll explain why human expertise is still essential in creating high-performing Amazon copy, drawing on our extensive experience in the field. With years of successfully crafting optimized, compelling listings, we know what it takes to make your products stand out and convert in a competitive marketplace.
As expert Amazon copywriters, we’ve crafted hundreds of successful listings by blending human creativity with advanced AI tools and top-tier SEO software. Our deep knowledge and experience in the field ensure that your products gain maximum visibility, helping you stand out and thrive in Amazon’s competitive marketplace.
ChatGPT in Commercial Copywriting
The most important thing to grasp here is: ChatGPT and similar AIs are not solutions; they are tools. You can get fantastic results from them, but like any tools, they require skill to produce benefits. Handled by non-pros, they can be useless.
In Amazon writing, the copywriter you hire today will probably use ChatGPT to be more productive (we use both ChatGPT and Claude), but they’ll add their own expertise and creativity to put together the listing that’ll actually help you sell in the highly competitive environment.
ChatGPT is an auxiliary tool. It cannot replace the human writer (yet) because it runs commands. You can command it to “write the listing for this product,” but the content it generates won’t give you good ranking or conversion. (Simply because any of your competitors can do the same.)
So let’s take a look at the four reasons why (despite the crazy success of generative AIs) your business needs a human copywriter.
Reason 1
Search Engine Optimization (SEO)
Amazon bots crawl your content to decide how many shoppers will see it. The algorithms are complicated and mysterious. There’s no one way to optimize your listing “just right” to get a high rank. (Too many factors are at play, like the ratio of impressions to purchases.)
Amazon copywriters add keywords to your content according to the platform’s rules and best practices. The goal is to reach as many potential customers as possible. It might sound like a job better handled by a robot. But it’s not.
ChatGPT is not an SEO tool. It can give you keyword ideas, but for your listing to actually stand the chance of ranking high, you need an experienced Amazon copywriter working with dedicated (and expensive) SEO software.
Even if you provide ChatGPT with the right keywords, it will often miss the mark on crucial details like word count and keyword placement, even when explicitly instructed not to. You’ll likely find that it alters or omits keywords, which defeats the purpose of precise optimization. While manual corrections can fix these issues, you’re now looking at three tasks: keyword research, tweaking AI prompts, and fixing errors. And that’s just for reason number one.
Reason 2
Unique and Eye-Catching Content
Generative AIs give you generic content. Ask them for a listing, and they’ll produce something nearly indistinguishable from your competitors’ listings. This happens for two reasons: First, AIs learn from existing content and generate more of the same, so the results lack originality. Second, many of your competitors are likely using tools like ChatGPT as well, meaning their listings are just as unremarkable and formulaic.
Solution: you can spend hours, days, weeks on coming up with creative ideas and honing your ChatGPT prompts.
Congratulations: You are now turning into your own professional copywriter.
The human copywriter’s job is to come up with ideas. And we already have our prompts honed. We get more out of auxiliary writing tools because we understand what your Amazon listing needs to stand out and we know how to phrase our requests. That’s why this professional service won’t be off the table any time soon.
Reason 3
Thinking Out of the Box
When it comes to successful Amazon listings, creativity is key. Human creativity takes your listing from simply informative to truly engaging, making it stand out in a crowded marketplace. Without it, your listing may be technically accurate, but it won’t be as appealing or effective as it could be.
ChatGPT only does what you tell it to, while good writing goes beyond the set limits and makes your product truly shine. This is where the difference between human and AI creativity becomes crucial.
Let’s consider this analogy: imagine you’re staying at a hotel and ask a robot to bring you a cup of coffee from the bar. The robot will quickly deliver exactly what you requested—a cup of coffee. But if you asked a friend, they might come back with something more thoughtful. Maybe they notice the coffee is overpriced and instead bring you a Coke from a vending machine, understanding that what you really needed was a boost of energy, not necessarily coffee. Your friend knows you well enough to adapt, something a robot—or AI—simply can’t do.
Similarly, ChatGPT will give you exactly what you ask for, but a human copywriter can understand the bigger picture, thinking beyond the prompt to deliver what will actually help your listing succeed. AI can’t always give you what you need to rank or convert; it can only give you what you ask for. That’s why human creativity remains essential for crafting listings that resonate with your audience and drive real results.
Bottom line
Generative AIs like ChatGPT offer tempting possibilities for commercial copywriting, but they cannot replace the expertise, creativity, and human touch of a professional copywriter.
ChatGPT is an impressive tool, but it’s best wielded by copywriters. Still, there are things ChatGPT simply won’t do without human engagement.
A human pro can properly optimize your listing (to improve the conversion chances), make it stand out, develop a consistent brand voice, and come up with creative ideas.
Hiring a copywriter gives you a competitive advantage. Not hiring one (and relying on ChatGPT instead) does not. Remember, many of your competitors are already using AI, and if you’re relying on the same tools ONLY, you risk blending in instead of standing out.
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