Professional Naming Services that Will Boost Your Product's Winning Chances
We do product naming that works. Get advice from pros:
Name ideation: Get off to a good start with your product
The name is a sign, and for your brands and products, the name often shapes their fate. We’re proud to have come up with astounding SEO-friendly names for our clients. Take a look:
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How good naming earns you money
Some believe that if a product is good, it will sell regardless of its brand name. But deep down, you know that’s not entirely true—otherwise, you wouldn’t be reading this page about naming. Let’s look at four examples of how the right name can improve the performance of your brand or product online, especially on Amazon.
Relevance and SEO
Names that include key product features, such as “Anker PowerCore” for portable chargers, quickly communicate benefits to buyers. As for the SEO-friendly names, noise-canceling headphones could be named “SonicSilence Pro ANC Wireless,” combining product features with SEO keywords.
Memorability
A memorable name sticks with buyers long after they’ve seen it. Brands like “Yummer” or “Washup” are easy to recall, unlike generic names. On Amazon, a unique, catchy name helps your product stand out, making it more likely customers will remember it when they’re ready to buy.
Premium Positioning
Amazon buyers are well aware of the many low-quality, ‘made in China’ products on the market with brand names like JISULIFE or AOCOOLFAN (those are real brand names!). They’re actively searching for something better and are often willing to pay more for higher quality. By choosing a smart, distinctive name, you signal that your brand is reputable and not just another poorly made standalone private-label product.
CTR-Booster
When creating your Amazon listing, we’ll design packaging that features a big, bold product name. This allows us to subtly include the name in your Main Image, bypassing Amazon’s usual restrictions on graphic text. As a result, more people will notice your product directly from the search results, increasing the CTR.
The naming process
Trademark search
We check the Trademark Electronic Search System (TESS) to see if the names we suggest are available for registration. For a kitchenware brand targeted at younger city dwellers, “Urban Chef” was taken, but “Urban Cooks” wasn’t.
Domain search
We check if you can have name.com (or other domains like .org or .net) for your brand. For a wellness-centered skincare brand, we checked ideas like advansa.com (taken), ascenda.com (too expensive), and weltiona.com (available and cheap).
Language check
We use AI tools and do online research to make sure that the name won’t be conveying negative connotations to some groups or cultures. For a handheld fan, “Cool-O” would be a good name if it didn’t sound almost exactly like the widespread Spanish rude word.
Can’t I just ask AI to generate a name for my brand strategy?
You can, but the results are going to be worse than what we provide. Generative AIs are not solutions: they’re tools. They’re only useful in the hands of experts who know what they’re doing.
It takes human dedication and creativity to do market research and build a unique business identity. If you want to compete with brands where professional copywriters generate content, while also using AI, you won’t succeed with AI alone.
Naming Service Pricing
Brand or product naming:
$500
- 10+ name options for your consideration
- Linguistic checks (so the name doesn’t mean anything offensive in other languages)
- Preliminary trademark checks (we check that there name is not a registered brand in the USA. This check doesn’t fully guarantee that your name can be registered.)
- Preliminary domain checks (we propose options for good domain names for your brand name)
Naming and tagline:
$800
- Everything included in the naming service
- 10+ tagline options for your consideration
What's next?
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Show us your products and get an expert advice on what will improve your products’ eCommerce performance.
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We offer multiple services and the pricing is modular. You can order packages or specific services, whatever you need right now.
