4 Reasons to Pay Us for Amazon Copywriting Instead of Letting ChatGPT Do the Job for Free
The Point of Human Copywriting Services in the Age of Generative AIs
Dismissing the human copywriter is a mistake. It’s tantalizing to delegate all the writing for your listing to a free generative AI, but you’re unlikely to end up with good, functional texts that way.
ChatGPT in Commercial Copywriting
The most important thing to grasp here is: ChatGPT and similar AIs are not solutions; they are tools. You can get fantastic results from them, but like any tools, they require skill to produce benefits. Handled by non-pros, they can be useless.
In Amazon writing, the copywriter you hire today will probably use ChatGPT (to be more productive), but they’ll mostly use their expertise and creativity to put together the listing that’ll actually help you sell in the highly competitive environment.
ChatGPT is an auxiliary tool. It cannot replace the human writer (yet) because it runs commands. You can command it to “write the listing for this product,” but the content it generates won’t give you good ranking or conversion. (Simply because any of your competitors can do the same.)
So let’s take a look at the 4 reasons why (despite the crazy success of generative AIs) your business needs a human copywriter.
Reason 1. Search Engine Optimization (SEO)
Amazon bots crawl your content to decide how many shoppers will see it. The algorithms are complicated and mysterious. There’s no one way to optimize your listing “just right” to get a high rank. (Too many factors are at play, like the ratio of impressions to purchases.)
Amazon copywriters add keywords to your content according to the platform’s rules and best practices. The goal is to reach as many potential customers as possible. It might sound like a job better handled by a robot. But it’s not.
ChatGPT is not a SEO tool. It can give you keyword ideas, but for your listing to actually stand the chance of ranking high, you need an experienced Amazon copywriter working with dedicated (and expensive) SEO software.
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Reason 2. Eye-Catching Content
Generative AIs give you generic content. Ask them for a listing, and they’ll write up a listing that will be indistinguishable from those of your competitors.
Solution: you can spend hours, days, weeks on coming up with creative ideas and honing your ChatGPT prompts.
Congratulations: You are now turning into your own professional copywriter.
The human copywriter’s job is to come up with ideas. And we already have our prompts honed. We get more out of auxiliary writing tools because we understand what your Amazon listing needs to stand out and we know how to phrase our requests. That’s why this professional service won’t be off the table any time soon.
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Reason 3. Consistency
If you’re a brand, you need a voice. Brands with established identities are better at selling product lines.
ChatGPT can stick to a certain style, but it can’t produce and sustain a real brand voice. Especially if you need multiple listings, and more are to come.
It’s the human engagement that makes your brand voice distinct. Your copywriter can provide consistent representation of your product for fellow human shoppers.
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Reason 4. Creativity
You want human creativity for your texts. Without it, your listing can be informative, and it can be well-written technically, but it cannot be as appealing as it gets.
ChatGPT only does what you tell it to, while good writing goes beyond the set limits and makes your product truly shine.
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Bottom Line
Generative AIs like ChatGPT offer tempting possibilities for commercial copywriting, but they cannot replace the expertise, creativity, and human touch of a professional copywriter.
ChatGPT is an impressive tool, but it’s best wielded by copywriters. Still, there are things ChatGPT simply won’t do without human engagement.
A human pro can properly optimize your listing (to improve the conversion chances), make it stand out, develop a consistent brand voice, and come up with creative ideas.
Hiring a copywriter gives you a competitive advantage. Not hiring one (and relying on ChatGPT instead) does not.
